Multimedia urban game

Saturday 25 and Sunday 26 September from 2pm to 4pm
Esplanade de l’Hôtel de Ville, Issy-les-Moulineaux
Free, registration required,
+33 1 58 88 3000 / from the age of 6 and families

A FULL-SCALE EXPERIENCE FOR THE GENERAL PUBLIC !
The Cube Festival presents one of the first multimedia participative urban games for the general public. Mixing new technologies and an immersive script, this game has never been done before in this form and enables the public to rediscover, while having fun, the territory through solving puzzles and carrying out tasks via various types of digital media. Moving between the real and the virtual, players will use cutting-edge technology without even realising it: augmented reality, geolocation, communicating objects, RFID chips, QR codes, etc. Written by Ouarda Zérarga*, a young author and stage director, this game is aimed at the general public, and families in particular.

AT THE HEART OF INNOVATIVE CHALLENGES IN AN AUGMENTED CITY
This urban game enables players to take a fresh look at the Issy-les-Moulineaux territory, within an augmented environment. Players will have to collect information and clues by scanning QR codes scattered all over the city, thanks to their own mobile phones or the ones at their disposal. Puzzles will be geolocated within Urbadeus, an interactive project enabling players to explore and personalise the territory via a mobile phone. To solve puzzles, they must also find hidden clues on the Internet via Le Cube’s website and social networks. Communicating objects such as the digital rabbits Karotz will provide information at key moments. They will also communicate with players equipped with a RFID chip.

A COLLECTIVE DIGITAL EXPERIENCE
Naturally, the innovative city of Issy-les-Moulineaux is the ideal location to organise a full-scale, collective digital experience like this multimedia game. The Issy 3D application, a 3D real-time visit of the city, enables visitors to go on a 3D, real-time tour of the territory. Players will be encouraged to navigate Issy 3D to gather information on the next meeting point: information collected in the virtual world will enable them to get their bearings in the real world and to progress in the adventure.

A THE ADVENTURE HAS ALREADY STARTED …
A substantial system will be implemented in this new territory. Beforehand, historical information will be scattered all over the city and on the Internet so as to gradually familiarise the public with the adventure. On D-day, the adventure begins with actors performing a scene, so that participants enter the game directly. Screens and specific spaces will be staged and mediators will be present at each step to assist players as they delve deeper into their story.

* Ouarda Zérarga teaches at the Paris X Nanterre University and is part of the performing arts analysis department. She has been awarded the SACD/Beaumarchais grant and will be in residence at La Chartreuse in October 2010.